Bioloomics Technical Animation
and Technology Showcase
Overview
The above animation outlines the mechanism of action for Bioloomics groundbreaking antibody therapy that is designed to treat cancer. The goal was to create a technical animation to showcase how the treatment works, and an accompanying slide deck that could be used to outline the technology involved.
Audience: Employees, investors, and the general public.
Responsibilities: Instructional Design, Graphic Design, and Animation.
Tools Used: Adobe Photoshop, MS PowerPoint, and Blender
Problem and Solution
Bioloomics needed a public facing animation to show how their innovative antibody therapy works. They needed something that would accurately describe the mechanism of action and create interest. They also wanted a slide deck for investors and employees showcasing how their revolutionary technology is different from current antibody therapies.
I decided that using a 2D Blender animation would best fit their needs to quickly and accurately show the information. As a medical science company they needed something simple that used industry specific language but was also easy to understand. I designed and developed the animation and accompanying slide deck with that in mind.
Slide Deck
Use the arrows to sides of the image below to scroll through the slide presentation. For a better viewing experience with embedded fonts, animated images, and videos, download the file by clicking the button below then open in PowerPoint.
Process
The process began by meeting with the Subject Matter Expert (SME) to create a storyboard for the slide deck. After prioritizing which information was most important and mapping out the slides during the first meeting, I made a prototype slide deck and returned for a meeting with the SME and CEO. The CEO approved the design, but was also interested in a public facing animation that could showcase the mechanism of action for their antibody treatment.
During the next meeting with the SME we mapped out a storyboard and technical language for the animation. I designed models in Photoshop using Bioloomics color scheme and branding that matched with current science visualizations, and presented multiple design options. Finally, I built the animation using Blender. Throughout the design process I communicated with the SME and CEO and made revisions accordingly. Once the animation was finished, I developed the final version of the slide deck.
Storyboard
Slide Deck: It was important to use domain specific language in as few words as possible while letting the images and animations showcase the technology. During our first meeting I took notes and organized the information into subsections that would best convey the main ideas. The focus was on how groundbreaking the cell picking technology is, and how Bioloomics AI driven selective evolution methods make them stand out from others in the industry.
Animation: I drew the animation storyboard by hand and took notes on the specific language to be used for each step.
Design: Visual Mock-ups
Animation: I designed the models for each part of the animation in Photoshop using basic geometric shapes that made them easy to identify and match with current trends on visualizing cell structures in the industry. I presented a variety of options and color schemes to the SME and CEO that matched their current branding.
Slide Deck: I designed the slide deck with Bioloomics current branding, visualizations, and font set at the forefront.
Video Prototype:
Development
Since I had already designed all of the models and made an action plan with the Subject Matter Expert I had a solid foundation to begin developing the animation using Blender. I began by importing the revised models from Photoshop and arranging the pieces into their starting positions. I moved pieces and took key frames to get the objects to animate smoothly, and rotated and repositioned the camera for maximum effect. It was a challenging undertaking since there were hundreds of separate parts that needed to be moved individually to get the cell wall to animate correctly. Custom triggers and nodes were used to achieve the fade in and fade out effect of the text. Particle effects were used to simulate the H+ acidification of the vesicle chamber. I overcame obstacles through research and troubleshooting, and learned a lot more about Blender’s capabilities in the process. Throughout the build I communicated with the SME and CEO, and made revisions based on their needs and suggestions. The finishing touch was adding Bioloomics branding and marketing. The final animation was rendered at different speeds and lengths so that Bioloomics could use it for promotion on social media.
Results and Takeaways
I feel fortunate to have worked on such an interesting project and am thankful for the opportunity. Strong communication with the SME and CEO allowed me to be more effective and tailor the final result to fit their needs. Simple, eye catching designs with minimal text helped to convey information quickly and efficiently.
I learned a great deal throughout the development and look forward to using the new knowledge in future projects.